The importance of the District’s brand identity is paramount, and the goal of this document is to ensure the qualities identified in the Brand Positioning Statement (below) are projected consistently in everything produced. As a three-college district, RCCD must build its own brand identity while also supporting the identities of its colleges. It is vital that our brand tie into our history of education excellence and continued role supporting the social and economic mobility of our communities. The brand identity is the visual representation of the District and is the cornerstone in communication efforts. Messaging must be consistent, clear, and credible to build a successful brand. These three principles are critical to maintaining RCCD’s brand identity.
The RCCD logo and brand identity were developed by a diverse group of personnel and community members.